Drive Less/Save More Partner Kit
Thank you for encouraging Oregonians to reduce their single-person car trips by trip chaining and using transportation options such as carpooling, taking mass transit, biking, walking or teleworking. The Drive Less/Save More Campaign is a unique public awareness initiative developed by the Oregon Department of Transportation, Metro, TriMet, Washington County and public and private partners like you.
This two-year pilot effort will take place mostly in the Portland metro area and then is scheduled to expand statewide. The primary campaign tools are paid media, news media, word-of-mouth communications and considerable grassroots communications.
As a partner/sponsor you are an important part of the grassroots and word-of-mouth component of this campaign. This kit was developed to help you incorporate the Drive Less/Save More brand into your own communications.
For more information, please contact Rashad Henry, Pac/West Communications, at (503) 685-9400 or crh@pacwestcom.com.
Get a partner kit and get involved! Learn more about the campaign and all the ways you can help make the campaign a success. This kit was developed to help you incorporate the Drive Less/Save More brand into your own communications.
This two-year pilot effort will take place mostly in the Portland metro area and then is scheduled to expand statewide. The primary campaign tools are paid media, news media, word-of-mouth communications and considerable grassroots communications.
As a partner/sponsor you are an important part of the grassroots and word-of-mouth component of this campaign. This kit was developed to help you incorporate the Drive Less/Save More brand into your own communications.
For more information, please contact Rashad Henry, Pac/West Communications, at (503) 685-9400 or crh@pacwestcom.com.
Get a partner kit and get involved! Learn more about the campaign and all the ways you can help make the campaign a success. This kit was developed to help you incorporate the Drive Less/Save More brand into your own communications.
Download it today!
| Complete partner kit. |
This kit includes:
Campaign Request Forms:
Drive Less/Save More Partners Forms found in the table below ensure seamless communication with the entire campaign team. With these forms you can help evaluate campaign and outreach events, submit news articles, complete an online version of the Pledge Card Form and conveniently request campaign materials.
Drive Less/Save More Partners Forms found in the table below ensure seamless communication with the entire campaign team. With these forms you can help evaluate campaign and outreach events, submit news articles, complete an online version of the Pledge Card Form and conveniently request campaign materials.
Drive Less/Save More Partner Kit Components
Campaign materials inventory:
Photos of the campaign tagline logos, television advertisements, billboards, transit ad, commitment card and the car decal. Instructions detailing how to download items and request materials are included.
Photos of the campaign tagline logos, television advertisements, billboards, transit ad, commitment card and the car decal. Instructions detailing how to download items and request materials are included.
Guidelines for:
Linking to the campaign web site, tagline logo usage and referencing the Drive Less/Save More Campaign in print.
Linking to the campaign web site, tagline logo usage and referencing the Drive Less/Save More Campaign in print.
Media Tools:
Campaign announcement news release, sample newsletter article, fact sheets, speaking points and campaign questions and answers.
Campaign announcement news release, sample newsletter article, fact sheets, speaking points and campaign questions and answers.
Other Documents:
Campaign PowerPoint Presentation, Checklist on How to Help, and the Campaign Pledge Card
Campaign PowerPoint Presentation, Checklist on How to Help, and the Campaign Pledge Card
